One in three digital buyers in Australia has made a purchase via smartphone, putting the country even with the UK and just ahead of the US by this metric, citing PayPal and Ipsos research, reports eMarketer.com Among those who did purchase via smartphone, 64% had made a purchase via an […]Read more ›
Post Tagged with: "smartphone"
Lapcare, one of India’s leading brands in smartphone, tablet and laptop accessories and peripherals, has roped in actor and anchor Manish Paul as its brand ambassador. The move is part of company’s overall strategy to reach out to younger customers, tap newer markets and build a solid brand recall in […]Read more ›
Marketers risk missing consumers for broad chunks of time if they cannot push content to a digital device. eMarketer estimates that for 2014, those with access to the mobile internet will spend, on average, 2 hours 14 minutes on a smartphone, 2 hours 43 minutes on a tablet, and 2 […]Read more ›
Female smartphone owners use their devices more for grocery shopping than they did a year ago, reports eMarketer. Mobile food apps and social platforms like Pinterest are affecting mealtime more than ever before. According to a December study of female smartphone owners surveyed by AllRecipes.com from among the Allrecipes.com and […]Read more ›
Smartphones have managed to creep into pretty much every aspect of modern life—including driving. A Q3 2012 study from Forrester found that three-quarters of smartphone internet users went online via their phone while in the car, reports eMarketer. What are these smartphones tappers doing while driving? A June 2012 survey […]Read more ›