Millennial mothers in China are heavy smartphone users—and based on recent research, they lead many of their peers around the world in usage, reports eMarketer.com. In a December 2014 study by BabyCenter and the Interactive Advertising Bureau (IAB), smartphone penetration among millennial mother internet users in China was higher than […]Read more ›
Post Tagged with: "smartphone penetration"
Smartphones are seeing a significant uptick in ownership in Indonesia, according to a study from Australian market research company Roy Morgan Research, reports eMarketer. The firm found that between March 2012 and 2013, smartphone ownership doubled from 12% of the population to 24%. Mobile phone ownership rose by 10 percentage […]Read more ›
Smart devices have quickly made inroads in the lives of internet users in Australia. eMarketer projects that smartphone penetration in the country will reach 54% of the population by the end of 2013. That is the second-highest smartphone penetration worldwide, behind only South Korea. Data from a September to October […]Read more ›