Saatchi & Saatchi Shanghai’s latest campaign for Nippon Paint introduces a “Fresh Beginning for Love”. The new TVC was released following the transformation of Nippon’s role as a paint supplier, to an ambassador providing complete painting systems, iColor Design and refresh service, devoted to providing people with a better life […]Read more ›
Post Tagged with: "Shanghai"
These days it’s hard to find someone not wearing headphones listening to music on the way to work, school or just walking around the city. Although people live for their daily dose of tunes, listening to music while walking around is ironically a big safety issue. It is said that […]Read more ›
Shanghai: CIC and Ogilvy Public Relations, China have teamed up again to jointly launch the white paper, “2012 Crisis Management in the Microblog Era,” which analyzed 50 Chinese brand crises in 2012 – concluding that brands which respond within the first 8 hours of a crisis’ outbreak are more effective […]Read more ›
“China Beyond – Change & Continuity” book finds that branding strategies need to be based on emergent consumer confidence, their voracious appetite for change and new forms of consumption behavior driven by digital technology and e-commerce to profit from opportunity amongst small town consumers Shanghai: With 200 million households belonging […]Read more ›