Post Tagged with: "Shanghai"

Saatchi & Saatchi launches Nippon’s campaign

August 21, 2014 6:53 pm0 comments
Saatchi & Saatchi launches Nippon’s campaign

Saatchi & Saatchi Shanghai’s latest campaign for Nippon Paint introduces a “Fresh Beginning for Love”. The new TVC was released following the transformation of Nippon’s role as a paint supplier, to an ambassador providing complete painting systems, iColor Design and refresh service, devoted to providing people with a better life […]

Read more ›

Saatchi & Saatchi Shanghai launches Mutesic for VICE in China

May 28, 2014 4:52 pm0 comments
Saatchi & Saatchi Shanghai launches Mutesic for VICE in China

These days  it’s hard to find someone not wearing headphones listening to music on the way to work, school or just walking around the city. Although people live for their daily dose of tunes, listening to music while walking around is ironically a big safety issue. It is said that […]

Read more ›

Ogilvy,CIC team up again to launch ‘2012 Crisis Management in the Microblog Era’

January 19, 2013 10:09 am0 comments
Ogilvy,CIC team up again to launch ‘2012 Crisis Management in the Microblog Era’

Shanghai: CIC and Ogilvy Public Relations, China have teamed up again to jointly launch the white paper, “2012 Crisis Management in the Microblog Era,” which analyzed 50 Chinese brand crises in 2012 – concluding that brands which respond within the first 8 hours of a crisis’ outbreak are more effective […]

Read more ›

China’s second to fourth tier cities hold key to the World’s economy :Ogilvy & Mather

January 7, 2013 1:50 pm0 comments
China’s second to fourth tier cities hold key to the World’s economy :Ogilvy & Mather

“China Beyond – Change & Continuity” book finds that branding strategies need to be based on emergent consumer confidence, their voracious appetite for change and new forms of consumption behavior driven by digital technology and e-commerce to profit from opportunity amongst small town consumers Shanghai: With 200 million households belonging […]

Read more ›