Post Tagged with: "search advertising"

Google to pocket half of Search Ad money in 2015

March 31, 2015 3:57 pm0 comments
Google to pocket half of Search Ad money in 2015

Digital ad spending worldwide will reach $170.85 billion in 2015, according to new estimates from eMarketer, and for the first time we’ve broken out global search ad spending figures. This year, search ads will account for $81.59 billion worldwide, an increase of 16.2% over 2014. By 2019, search ad spending […]

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Display to surpass search advertising in 2015

February 18, 2014 5:47 pm0 comments
Display  to surpass search advertising in 2015

eMarketer estimates that this year, US spending on digital display ads will grow faster than any other format as companies in the digital display advertising ecosystem seek to further prove display a compelling storytelling medium for brands. Investments will hit $21.18 billion to claim 44.0% of all digital advertising—the second-largest […]

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Google’s Travel Content Revamps Marketer Landscape: eMarketer

January 30, 2013 4:57 pm0 comments
Google’s Travel Content Revamps Marketer Landscape: eMarketer

Google’s stated mission is to “organize the world’s information and make it universally accessible and useful.” And recently it has extended that effort into the travel space, upending the online landscape for travel marketers, according to a new eMarketer report, “Travel Search Redefined: What Google’s Travel Content Means for Marketers.” […]

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