Post Tagged with: "Nielsen"

Mobile travel search catches up with travellers

September 9, 2013 6:16 pm0 comments
Mobile travel search catches up with travellers

There’s not much better use of mobile devices while travelling than searching for information on things to do. According to a Q4 2012 study from Google and Nielsen, US smartphone users averaged 2.20 actions after conducting a mobile travel search, trailing only the beauty and automotive industries among all categories […]

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Nielsen and Kantar case:NDTV to appeal on jurisdiction

March 5, 2013 10:34 am0 comments

New Delhi: The lower court in New York has been hearing procedural arguments on jurisdiction, particularly whether the US or India is the appropriate forum for the case that NDTV has filed against Nielsen and Kantar. The lower court in NY felt that India would be a more convenient forum […]

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Facebook Shows Outsized Influence on Social TV

January 25, 2013 4:35 pm0 comments
Facebook Shows Outsized Influence on Social TV

For viewers who can’t wait to talk about the latest episode of their favorite TV show, social networks are not displacing the water cooler as much as providing a digital analogue, reports eMarketer. According to a September 2012 survey of US internet users conducted by Nielsen for the Cable & […]

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Consumers respond to Facebook’s aggressive push into mobile in 2012

January 14, 2013 4:56 pm0 comments
Consumers respond to Facebook’s aggressive push into mobile in 2012

Which web and mobile properties found the largest audiences in 2012? According to Nielsen, Americans on the web were most inclined to search, socialize, shop, browse or, of course, look things up on Wikipedia. The two US sites that averaged the greatest number of monthly unique visitors were web giants […]

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