Post Tagged with: "mobile devices"

India to spend Less than $1 billion on digital advertising in 2015

April 9, 2015 4:56 pm0 comments
India to spend Less than $1 billion on digital advertising in 2015

India is the second most populous country on earth, but total media ad spending in the country only amounts to 1.1% of the global total, based on eMarketer’s latest forecast of ad spending worldwide. This year, ad spending will rise 8.0% in India to just $6.60 billion. By 2019, advertisers […]

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Mobile advertising as effective as desktop :BBC Survey

February 21, 2014 4:49 pm0 comments
Mobile advertising as effective as desktop :BBC Survey

BBC World News and BBC.com/news have today released the results of a global study – the first of its kind – examining the usage of mobile devices by consumers around the world. A BBC World News global survey results reveal the increasing importance of smartphones to affluent consumers and demonstrate […]

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