The global mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion in spending and accounting for more than 50% of all digital ad expenditure for the first time. The $101.37 billion to be spent on ads served to mobile phones […]Read more ›
Post Tagged with: "mobile advertising market"
It’s no secret that consumers—sick of being bombarded by ads—now expect advertisers to serve up personalized and tailored content. Last year, in response to such demands, Facebook introduced Unpublished Page Posts, which allow brands and companies on the social network to share messages with a select audience, as opposed to […]Read more ›