The rise of mobile advertising and social media, and the transition to programmatic buying of digital display, will help the global advertising market grow 5%-6% a year over the next three years. According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global adspend will grow 4.9% to reach US$545 billion in 2015. […]Read more ›
Post Tagged with: "mobile advertising"
Just like in 2012 and 2013, the region will boast the second-biggest share of digital ad spending worldwide, trailing only North America, at 29.3% vs. 38.8%. Though we expect this trend to continue through our forecast period, Asia-Pacific will actually lose share in the coming years as North America widens […]Read more ›
BBC World News and BBC.com/news have today released the results of a global study – the first of its kind – examining the usage of mobile devices by consumers around the world. A BBC World News global survey results reveal the increasing importance of smartphones to affluent consumers and demonstrate […]Read more ›
Mobile is having among the biggest influences on email marketing. In July 2012, 46% of UK mobile users surveyed said they sent and received emails on a mobile device at least a few times per week, according to a poll by TIME Magazine and Qualcomm. And predictably, the proportion of […]Read more ›
With mobile devices in the hands of more consumers, advertisers have been excited by the prospect of incorporating location data to target users on the go , reports eMarketer. While mobile advertising is still a somewhat nascent format, it’s growing quickly, and a rising number of marketers are integrating more […]Read more ›
Ogilvy & Mather has appointed Brian Cooper as Executive Creative Director. His initial focus will be on the global Philips account, but will then extend to other brands within the agency. Brian joins from Apple, where he was Head of Creative and Strategy, EMEA (Europe, Middle East & Africa) for […]Read more ›
Facebook’s mobile push in 2012 was considerable—from both a user and advertiser perspective—after initial weakness on the devices led to doubts about the social giant’s strength. But Facebook’s turnaround has been fast, and the concerted effort, one year in, has already made a notable impact on the way the social […]Read more ›