Post Tagged with: "mobile advertising"

Ad Spend in India to Grow 12 pc:ZO

December 8, 2014 5:03 pm0 comments
Ad Spend in India to Grow 12 pc:ZO

The rise of mobile advertising and social media, and the transition to programmatic buying of digital display, will help the global advertising market grow 5%-6% a year over the next three years. According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global adspend will grow 4.9% to reach US$545 billion in 2015. […]

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Asia-Pacific to witness 17.9 pc rise in digital advertising this year

July 17, 2014 5:28 pm0 comments
Asia-Pacific to witness 17.9 pc rise in digital advertising  this year

Just like in 2012 and 2013, the region will boast the second-biggest share of digital ad spending worldwide, trailing only North America, at 29.3% vs. 38.8%. Though we expect this trend to continue through our forecast period, Asia-Pacific will actually lose share in the coming years as North America widens […]

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Mobile advertising as effective as desktop :BBC Survey

February 21, 2014 4:49 pm0 comments
Mobile advertising as effective as desktop :BBC Survey

BBC World News and BBC.com/news have today released the results of a global study – the first of its kind – examining the usage of mobile devices by consumers around the world. A BBC World News global survey results reveal the increasing importance of smartphones to affluent consumers and demonstrate […]

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Mobile influencing email marketing in a big way

April 20, 2013 4:45 am0 comments
Mobile influencing email marketing in a big way

Mobile is having among the biggest influences on email marketing. In July 2012, 46% of UK mobile users surveyed said they sent and received emails on a mobile device at least a few times per week, according to a poll by TIME Magazine and Qualcomm. And predictably, the proportion of […]

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Mobile advertising growing quickly: eMarketer

February 15, 2013 6:44 pm0 comments
Mobile advertising growing quickly: eMarketer

With mobile devices in the hands of more consumers, advertisers have been excited by the prospect of incorporating location data to target users on the go , reports eMarketer. While mobile advertising is still a somewhat nascent format, it’s growing quickly, and a rising number of marketers are integrating more […]

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Ogilvy & Mather appoints Brian Cooper as Executive Creative Director

January 26, 2013 4:09 pm0 comments
Ogilvy & Mather appoints Brian Cooper as Executive Creative Director

Ogilvy & Mather has appointed Brian Cooper as Executive Creative Director. His initial focus will be on the global Philips account, but will then extend to other brands within the agency. Brian joins from Apple, where he was Head of Creative and Strategy, EMEA (Europe, Middle East & Africa) for […]

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Mobile display advertising demonstrates high user engagement

January 22, 2013 5:37 pm0 comments
Mobile display advertising demonstrates high user engagement

Facebook’s mobile push in 2012 was considerable—from both a user and advertiser perspective—after initial weakness on the devices led to doubts about the social giant’s strength. But Facebook’s turnaround has been fast, and the concerted effort, one year in, has already made a notable impact on the way the social […]

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