Post Tagged with: "Mobile ad spending"

Japan lags behind in Mobile retargetting

May 11, 2015 2:13 pm0 comments
Japan lags behind in Mobile retargetting

Nearly half of marketers in Japan are not using retargeting for mobile efforts, according to September 2014 polling by AdRoll,reports eMarketer. Despite realizing many benefits from retargeting on the desktop, marketers seem behind the curve shifting the same campaigns to mobile devices. Some of the issues involved are basic: Of […]

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Mobile ad spending continue to surge in Japan, South Korea

April 15, 2015 4:10 pm0 comments
courtesy:cnbc.com

Japan is one of Asia-Pacific’s more mature digital ad markets, but ad spending growth is still in double digits—at least for one more year, according to eMarketer’s latest estimates of paid media spending around the world. Advertisers in Japan will spend $9.70 billion on digital ads this year, and $37.06 […]

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US,China to claim 62% of mobile ad spending in 2016 :eMarketer

April 2, 2015 4:08 pm0 comments
courtesy:www.b2bnn.com

The global mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion in spending and accounting for more than 50% of all digital ad expenditure for the first time. The $101.37 billion to be spent on ads served to mobile phones […]

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Mobile to claim 72% US Digital Ad Spend by 2019

March 24, 2015 3:13 pm0 comments
Mobile to claim 72% US Digital Ad Spend by 2019

Mobile ad spending continues to increase at the expense of desktop, taking more and more share of marketers’ digital ad dollars, according to new figures from eMarketer. In 2015, mobile ad spending in the US will increase 50.0%, reaching $28.72 billion and accounting for 49.0% of all digital ad spending. […]

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Asia-Pacific to become world’s second largest digital ad market by 2017

September 26, 2013 5:23 pm0 comments
Asia-Pacific to become world’s second largest digital ad market by 2017

Asia- Pacific region will emerge as the second largest market in terms of digital ad spending by 2017. eMarketer’s latest Global Media Intelligence Report said that the region will grab 27.7 percent market share and will be second after US and Canada with an estimated market share of 35.7 percent. […]

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