Post Tagged with: "Middle East"

Analytics Market to grow $2.73 Bn by 2019

August 15, 2014 5:50 pm0 comments
Analytics Market to grow $2.73 Bn by 2019

MarketsandMarkets forecasts the global social media analytics market to grow from $620.3 billion in 2014 to $2.73 billion in 2019. In terms of regions, North America is expected to be the biggest market in terms of market size, while Europe and Asia-Pacific (APAC) are expected to experience increased market traction […]

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Doordarshan to reach Europe, Asia & North Africa

August 6, 2014 1:48 am0 comments
Doordarshan to reach Europe, Asia & North Africa

Prasar Bharati (PB), India’s Public Service Broadcaster has signed a Memorandum of Understanding (MoU) with Deutsche Welle (DW), Germany’s Public Service Broadcaster. The agreement between the two entities would facilitate for the first time the availability of Doordarshan programmes on a ‘Free to Air’ basic package mode, on a DTH […]

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Dubai Lynx announces final jury members

February 11, 2014 3:59 pm0 comments
Dubai Lynx announces final jury members

The Dubai Lynx International Festival of Creativity, the leading awards and festival for creative excellence in the Middle East and North Africa, taking place from 9-11 March, has announced the remaining jury members to judge entries into the Dubai Lynx Awards. Commenting on the jury line-up, Terry Savage, Chairman of […]

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Ogilvy & Mather appoints Brian Cooper as Executive Creative Director

January 26, 2013 4:09 pm0 comments
Ogilvy & Mather appoints Brian Cooper as Executive Creative Director

Ogilvy & Mather has appointed Brian Cooper as Executive Creative Director. His initial focus will be on the global Philips account, but will then extend to other brands within the agency. Brian joins from Apple, where he was Head of Creative and Strategy, EMEA (Europe, Middle East & Africa) for […]

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Digital’s Ad Spend to Remain Small in Latin America:eMarketer

January 18, 2013 6:23 am0 comments
Digital’s Ad Spend to Remain Small in Latin America:eMarketer

Latin America clocks the third-smallest total ad expenditures of any region in the world, and its digital outlays are similarly depressed, ahead of only the Middle East and Africa, reports emarketer.com. As a result, digital ad spending in Latin America will make up among the smallest share of total media […]

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Worldwide Mobile Advertising Revenue to Reach $11.4 Billion in 2013: Gartner

January 17, 2013 8:57 am0 comments
Worldwide Mobile Advertising Revenue to Reach $11.4 Billion in 2013: Gartner

Delhi: Worldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013, up from $9.6 billion in 2012, according to Gartner,Inc. Worldwide revenue will reach $24.5 billion in 2016 with mobile advertising revenue creating new opportunities for app developers, ad networks, mobile platform providers, specialty agencies and even communications […]

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Gulf countries lead in mobile internet access

January 10, 2013 6:31 pm0 comments

The Arab Spring in 2011 prompted many to take notice of the digitally connected youth who spearheaded—and sustained—the political movements in the Middle East and North African countries. These countries have relatively low overall internet penetration. However, the young culture, as well as the experience and coordination of 2011’s events, […]

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Growth in digital to remain in double digits through 2015:eMarketer

January 9, 2013 6:03 pm0 comments
Growth in digital to remain in double digits through 2015:eMarketer

Worldwide, digital ad spending passed the $100-billion mark for the first time last year, according to new eMarketer estimates, and will increase by a further 15.1% in 2013 to $118.4 billion. That will put worldwide digital ad spending levels—including online and mobile advertising spending, other than messaging-based formats—at 21.7% of […]

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Total Ad Spend in Latin America Growing at Fastest Pace Worldwide

January 8, 2013 5:57 pm0 comments
Total Ad Spend in Latin America Growing at Fastest Pace Worldwide

At $38.12 billion, Latin America will have the third-smallest total media ad expenditure tally this year, higher than only Eastern Europe and the Middle East and Africa, according to eMarketer. But while overall spending is relatively low compared to other regions, Latin America will experience the fastest total media ad […]

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