MediaCom has been appointed by Tesco to run their media planning and buying account after a pitch involving their incumbent, Initiative and Publicis Groupe media agency ZenithOptimedia. Initiative had previously held the account for 20 years. The appointment will cover media planning and buying across all Tesco brands including Tesco […]Read more ›
Post Tagged with: "MediaCom"
MediaCom has made major changes to its leadership team in the Nordics, creating a new role of CEO MediaCom Nordic and naming a new CEO for Denmark. Ulrik Falkner Thagesen, currently CEO of MediaCom Denmark, will take on the new post of CEO of MediaCom Nordic with immediate effect. He […]Read more ›
MediaCom has secured 35 shortlisted entries for the 2015 Festival of Media Global Awards – the top performance by any agency network. 21 separate campaigns from seven different markets have been shortlisted, covering a wide range of sectors and brands including Coca-Cola, Dell, P&G, Bose and VW. These shortlisted campaigns […]Read more ›
MediaCom recently announced the appointment of Toby Jenner, currently Global Business Development and Marketing Officer, as Worldwide Chief Operating Officer. Toby has been successfully leading MediaCom’s best-in-class global business development and marketing capability within the organisation since 2013. In that time, MediaCom has won close to $6bn in new business […]Read more ›
MediaCom has secured 33 shortlist entries for the 2013 Festival of Media Global Awards, the joint top performance by any agency and representing nearly 20% of the total shortlist. Twenty separate campaigns from 12 different markets have been shortlisted, covering a wide range of sectors and brands including Dell, GlaxoSmithKline, […]Read more ›
MediaCom, one of the worldwide leading media agencies consolidates its operation in Colombia through the acquisition of Massive, a well-known local agency, strengthening its regional presence and reinforcing its service offering in this market. MediaCom Colombia will be led by CEO Paulina Parra, who with over 15 years of experience […]Read more ›
WPP announces that its wholly owned companies Grey, G2 Worldwide and MediaCom have acquired the outstanding shares in three leading agencies in Bogota, Colombia. Grey, the global advertising agency network, has acquired the remaining shares in REP/Grey, one of Colombia’s best-regarded advertising agencies. G2 Worldwide, the digital and relationship marketing […]Read more ›