Mumbai: P.V. Narayanamoorthy, a veteran in the field of media planning and advertising effectiveness, has taken on the crucial role of Director at Proof of Performance Data Services (PoP). Mr. Moorthy will spearhead the cutting edge technology based analytics platform which PoP has created for accurate measurement methodology and accountability […]Read more ›
Post Tagged with: "Media Planning"
New Delhi: Kurkure, India’s largest salty snack brand launches yet another exciting campaign introducing its first ever Extra Large- Super Saver pack. Available nationally in 180gms pack, priced at Rs. 30, it is being introduced with a quintessential ‘Kurkure twist’ and takes forward the new creative strategy of the Kurkure […]Read more ›