Post Tagged with: "media planning and buying"

Tesco names MediaCom as agency of record

May 19, 2015 12:39 am0 comments
Tesco names MediaCom as agency of record

MediaCom has been appointed by Tesco to run their media planning and buying account after a pitch involving their incumbent, Initiative and Publicis Groupe media agency ZenithOptimedia. Initiative had previously held the account for 20 years. The appointment will cover media planning and buying across all Tesco brands including Tesco […]

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