Vizeum India, the media communication specialist from the Dentsu Aegis Network, today announced their appointment as the media AoR for Saint-Gobain. Saint-Gobain entered India in 1996 and has achieved strong and profitable growth since then. Today, it is a leader in all its major businesses with 20 manufacturing sites and […]Read more ›
Post Tagged with: "media agency"
As part of a Global pitch, British Airways, theworld’s leading airline, has chosen Carat for its media agency alignment. Confirming this development, Priti Khurana,Marketing Lead for British Airways in India and S Asia asserts that the brand is keen to start managing media in a dramatically different manner and Carat […]Read more ›
Lori Greene, a multi-platform content creator with extensive experience in both traditional and digital media formats, has been named Content Director for Maxus North America, a new position for the award-winning GroupM global media agency. The announcement was made by Mark Egan, Chief Strategy Officer of Maxus North America, who […]Read more ›
Can brand video content stand alone online? High-level US media agency executives seem to think so, according to a December survey of them by native advertising platform Sharethrough,reports eMarketer. While pre-roll or in-stream advertising were the most popular ways to deliver online video to consumers—92.4% of media executives surveyed said […]Read more ›