Post Tagged with: "media agency"

Vizeum awarded Saint-Gobain Media Duties

February 26, 2015 4:23 pm0 comments
Vizeum awarded Saint-Gobain Media Duties

Vizeum India, the media communication specialist from the Dentsu Aegis Network, today announced their appointment as the media AoR for Saint-Gobain. Saint-Gobain entered India in 1996 and has achieved strong and profitable growth since then. Today, it is a leader in all its major businesses with 20 manufacturing sites and […]

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British Airways names Carat as the new AOR

July 1, 2014 4:33 pm0 comments
British Airways names Carat as the new AOR

As part of a Global pitch, British Airways, theworld’s leading airline, has chosen Carat for its media agency alignment. Confirming this development, Priti Khurana,Marketing Lead for British Airways in India and S Asia asserts that the brand is keen to start managing media in a dramatically different manner and Carat […]

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Maxus names Lori Greene to new role of content director

February 12, 2014 5:50 am0 comments
Maxus names Lori Greene to new role of content director

Lori Greene, a multi-platform content creator with extensive experience in both traditional and digital media formats, has been named Content Director for Maxus North America, a new position for the award-winning GroupM global media agency. The announcement was made by Mark Egan, Chief Strategy Officer of Maxus North America, who […]

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Pre-roll advertising most popular ways to deliver online video

February 7, 2013 6:10 am0 comments
Pre-roll advertising  most popular ways to deliver online video

Can brand video content stand alone online? High-level US media agency executives seem to think so, according to a December survey of them by native advertising platform Sharethrough,reports eMarketer. While pre-roll or in-stream advertising were the most popular ways to deliver online video to consumers—92.4% of media executives surveyed said […]

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