The paid media market is strong in Indonesia, where even total media ad spending is predicted to grow at double-digit rates throughout eMarketer’s latest forecast of ad spending around the world. Advertisers will spend $11.39 billion on ads in Indonesia this year, up 16.0% over 2014 spending levels. Growth will […]Read more ›
Post Tagged with: "media ad spending"
India is the second most populous country on earth, but total media ad spending in the country only amounts to 1.1% of the global total, based on eMarketer’s latest forecast of ad spending worldwide. This year, ad spending will rise 8.0% in India to just $6.60 billion. By 2019, advertisers […]Read more ›
Total media ad spending in Argentina topped ARS41.26 billion (nearly $5.1 billion) in 2014, up 32.1% year over year, according to the Cámara Argentina de Agencias de Medios (CAAM), reports eMarketer.com Digital media and radio experienced the greatest improvements last year, each registering a 62.5% expansion. Cinema ad spending ranked […]Read more ›
eMarketer has lowered its estimates of worldwide total media ad spending slightly since last forecast in December 2012, when it predicted advertisers would spend closer to $520 billion that year. The revision comes as figures from major media buyers, research firms, and investment banks—whose ad spending estimates are each tracked […]Read more ›
Latin America clocks the third-smallest total ad expenditures of any region in the world, and its digital outlays are similarly depressed, ahead of only the Middle East and Africa, reports emarketer.com. As a result, digital ad spending in Latin America will make up among the smallest share of total media […]Read more ›