MEC recently won a Gold and a Silver at the Festival of Media Global awards gala in Rome Tuesday night. Festival of Media is dedicated to the evolution of media, celebrating the best in media thinking and communications from across the globe. MEC was recognised in the following categories: Gold, […]Read more ›
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Social media marketing is maturing and growing up, and as it does – and especially as measurement on business impact has got rapidly more sophisticated – strategies and tactics have moved from focusing on volume of fans and engagement, to now become increasingly fundamental to the core parts of a […]Read more ›
Reston : comScore, Inc. has announced that the validated Campaign Essentials (vCE) family of products, including audience and validated audience reporting, recently reached a significant milestone with the completion of its 4,000th study for its clients. vCE boasts particularly wide adoption among the agency community – which has accounted for […]Read more ›
Sydney: MEC has won the Henkel media account, following a pitch against the 10-year incumbent OMD. OMD and MEC share the Henkel global agency roster, and pitched against each other for the Schwarzkopf account in Australia and New Zealand. Peter Vogel, Chief Executive Officer of MEC, said: “The pitch was […]Read more ›