The number of digital coupons distributed on key websites monitored by Kantar Media’s Marx grew at a rate of 17.7 percent in 2014, according to data released by Kantar Media on March 25. Analysis of the websites, which included Load to Card and Print at Home coupon types, also found […]Read more ›
Post Tagged with: "Marx"
Retailer participation in Free Standing Insert (FSI) coupon events and digital coupons distributed on retailer websites benefitted from double-digit increases in 2014 versus 2013, up 11.8 percent and 16.5 percent respectively. During this same period, retailer feature ad pages increased 4.2 percent while overall retailer advertising among Consumer Packaged Goods […]Read more ›