Post Tagged with: "marketing budgets"

Marketing budgets expected to go up by six percent in 2013

March 26, 2013 1:42 am0 comments
Marketing budgets expected to go up by six percent in 2013

For 2013, marketers are expecting to increase overall marketing budgets by an average of 6%, Gartner found. Although a range of sectors will be increasing advertising spending, increases are expected to be largest in media and retail, and smallest in “high-tech” and manufacturing industries. eMarketer estimated in December 2012 that […]

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Email marketing to get higher spending priority than social or search in 2013

January 28, 2013 2:22 pm0 comments
Email marketing to get higher spending priority than social or search in 2013

Slightly fewer than half of US business-to-business marketers plan to increase overall marketing budgets in 2013, according to a November survey conducted by BtoB Magazine. But an even larger number, 67.2%, will up digital investment, according to the survey, reports eMarketer. Web development was the most widely shared digital priority: […]

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