Post Tagged with: "marketers"

CTR and leads generated still key metrics in auto industry

July 31, 2013 3:57 am1 comment
CTR and leads generated still key metrics in auto industry

From the moment original equipment manufacturers (OEMs) began investing in web properties, marketers have used data to attempt to prove to executives that digital dollars deliver a return on investment (ROI). From consideration stage conquests, build-tool utilizations, seasonal traffic lift, call-to-action conversions and hand-raisers, all the way to the tried-and-true […]

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Exchange4media launches Club for top-notch Marketers

February 14, 2013 6:28 pm0 comments
Exchange4media launches Club for top-notch Marketers

New Delhi: The CMO League, the first-of-its-kind exclusive club for top notch marketers was launched in the capital today. This is a unique initiative from exchange4media to promote high-level knowledge exchange, thought leadership and relationship building amongst top league marketers in the country. Talks by internationally acclaimed speakers, Round Tables […]

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Email marketing to get higher spending priority than social or search in 2013

January 28, 2013 2:22 pm0 comments
Email marketing to get higher spending priority than social or search in 2013

Slightly fewer than half of US business-to-business marketers plan to increase overall marketing budgets in 2013, according to a November survey conducted by BtoB Magazine. But an even larger number, 67.2%, will up digital investment, according to the survey, reports eMarketer. Web development was the most widely shared digital priority: […]

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Paid Facebook messages may make the service more relevant ,appealing to social media marketers

January 11, 2013 2:14 pm0 comments
Paid Facebook messages may make the service more relevant ,appealing to social media marketers

In its quest to drum up new sources of revenue, social network giant Facebook is currently testing a paid messages program that will enable users to reach out to those outside their network of friends for a fee of $1 per message. Although the service is early in the testing […]

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