Post Tagged with: "mapping principle of defining one’s mood"

Maxus launches mood mapping tool for audiences

March 4, 2016 2:04 pm0 comments
Maxus launches mood mapping tool for audiences

Maxus India has launched ‘Maxus Kaleidoscope’, a unique mood based planning tool. Inspired by British physician Dr. Liz Miller’s mapping principle of defining one’s mood, this web based tool will enable brands in India to align their communication basis the emotional and behavioural parameters of the audience. The tool measures […]

Read more ›