Post Tagged with: "Keyword Targeting in the Timeline"

Social media, programmatic buying creating opportunities for paid media

June 26, 2013 4:00 pm0 comments
Social media, programmatic buying creating opportunities for paid media

Marketers are devoting more time and energy to monitoring real-time conversations in social media and then rapidly developing creative to take advantage of those discussions, reports eMarketer.com. According to a new eMarketer report—“Advertising in the Moment: Real-Time Strategies for Paid Social Media”—to be truly effective in real-time marketing also means […]

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