Post Tagged with: "Kantar Media"

Kantar Media launches new solution for advertising networks

June 4, 2015 3:21 am0 comments
Kantar Media launches new solution for advertising networks

Kantar Media has launched an innovative new solution for advertising trading desks and ad networks that enables them to better meet the branding campaign requirements of advertisers. Called TGI Digital Planner, the solution facilitates the identification of the most appropriate target for an advertiser, using Kantar Media’s TGI insights into […]

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TNS,Kantar Media announce mobile research partnership with GeoPoll

May 12, 2015 5:58 pm0 comments
TNS,Kantar Media announce mobile research partnership with GeoPoll

Global research consultancy TNS has today announced an exclusive and wide-reaching strategic partnership with GeoPoll, the world’s largest mobile survey platform. Under the multi-year agreement, TNS and sister company, Kantar Media, will join forces with GeoPoll to deploy a new range of research products and services intended to deepen and […]

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Kantar Media,comScore join hands to offer Cross-Media Audience Measurement

April 29, 2015 2:00 am0 comments
Kantar Media,comScore join hands to offer Cross-Media Audience Measurement

comScore, Inc. and Kantar Media have announced that they are introducing their first joint offering for cross-media audience measurement to key clients. The announcement was unveiled at a joint industry roundtable in San Sebastian, home to the 2015 I-COM Summit. This is the first outcome of the Kantar and comScore […]

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Kantar Media partners bRealTime to Provide Private Marketplace Access to Media Buyers

April 9, 2015 4:16 am0 comments
Kantar Media partners bRealTime to Provide Private Marketplace Access to Media Buyers

Kantar Media has announced that private marketplace inventory from bRealTime, the programmatic media division of CPXi, is now live on Kantar Media’s planning platform SRDS.com. The addition of this inventory enables brand planners to use SRDS.com as the single interface to discover, evaluate and connect with publishers who sell their […]

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AdGooroo relaunches TM Insight brand monitoring service

April 6, 2015 3:05 am0 comments
AdGooroo relaunches TM Insight brand monitoring service

AdGooroo , a Kantar Media company and global leader in search marketing intelligence, has announced the relaunch of its Trademark Insight brand monitoring service with powerful new features to help search marketers easily identify competitors, affiliates and partners who are bidding on and using their trademarked brand terms in Paid […]

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Websites offering digital coupons report 17 % growth

March 26, 2015 2:09 am0 comments
Websites offering digital coupons report 17 % growth

The number of digital coupons distributed on key websites monitored by Kantar Media’s Marx grew at a rate of 17.7 percent in 2014, according to data released by Kantar Media on March 25. Analysis of the websites, which included Load to Card and Print at Home coupon types, also found […]

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Retailer Advertising boosts sales in 2014

March 18, 2015 3:57 am0 comments
Retailer Advertising boosts sales in 2014

Retailer participation in Free Standing Insert (FSI) coupon events and digital coupons distributed on retailer websites benefitted from double-digit increases in 2014 versus 2013, up 11.8 percent and 16.5 percent respectively. During this same period, retailer feature ad pages increased 4.2 percent while overall retailer advertising among Consumer Packaged Goods […]

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Digital Magazines attracting advertisers

June 7, 2013 3:39 am0 comments
Digital Magazines attracting advertisers

As  the readers take up digital magazine editions, publishers are getting advertisers to follow them online, reports eMarketer. The Publishers Information Bureau (PIB), along with Kantar Media, looked at 58 magazine titles in the US and found that between Q1 2012 and Q1 2013, the number of ad units in […]

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Apps reaching more consumers via smartphone devices than tablet

April 29, 2013 5:31 pm0 comments
Apps reaching more consumers via smartphone devices than tablet

Smartphone applications ranging from news, health, shopping and music are being downloaded at up to three times the rate of their tablet counterparts, according to exclusive data from The Festival of Media Global’s insight partner, Kantar Media. The results are from Kantar Media’s latest proprietary TGI Clickstream study, with data […]

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