Post Tagged with: "International Indian Film Academy"

IIFA media coverage generates 13.2 billion impressions

June 3, 2014 5:21 pm0 comments
IIFA media coverage generates 13.2 billion impressions

The International Indian Film Academy’s (IIFA) 15th Annual Weekend and Awards generated an estimated $26.4 million in total visitor spending, giving an immediate financial boost to Hillsborough County and making a positive, long-term impact on the destination’s brand. The multi-day event attracted an estimated 30,000 visitors who generated $19.9 million […]

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