Males click the digital “buy” button more frequently than females, according to January 2015 research by Bronto Software, reports eMarketer.com Three in 10 US male digital buyers reported making a purchase online at least once per week, vs. fewer than one-fifth of female respondents. And while four in 10 females […]Read more ›
Post Tagged with: "Interactive Advertising Bureau"
Millennial mothers in China are heavy smartphone users—and based on recent research, they lead many of their peers around the world in usage, reports eMarketer.com. In a December 2014 study by BabyCenter and the Interactive Advertising Bureau (IAB), smartphone penetration among millennial mother internet users in China was higher than […]Read more ›