Post Tagged with: "Interactive Advertising Bureau"

More men buy goods online than women !

April 9, 2015 5:38 pm0 comments
More men buy goods online than women !

Males click the digital “buy” button more frequently than females, according to January 2015 research by Bronto Software, reports eMarketer.com Three in 10 US male digital buyers reported making a purchase online at least once per week, vs. fewer than one-fifth of female respondents. And while four in 10 females […]

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Chinese Mothers top in smartphones usage

March 19, 2015 4:39 pm0 comments
Chinese Mothers top in smartphones usage

Millennial mothers in China are heavy smartphone users—and based on recent research, they lead many of their peers around the world in usage, reports eMarketer.com. In a December 2014 study by BabyCenter and the Interactive Advertising Bureau (IAB), smartphone penetration among millennial mother internet users in China was higher than […]

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