Post Tagged with: "Havas’ Meaningful Brands analysis"

Meaningful Brands outperform the stock market:Havas Study

May 4, 2015 1:23 am0 comments

The results of Havas’ Meaningful Brands analysis revealed that a brand’s “Share of Wallet” – a metric used to measure the percentage spent with a brand vs. the total annual expenditure within its category is on average 46% higher for Meaningful Brands and can be up to as much as […]

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