Post Tagged with: "Google"

Google Strengthens its position as World’s largest Media Owner

May 19, 2015 1:06 am0 comments
Google Strengthens its position as World’s largest Media Owner

Google’s dominance as the world’s largest media owner has increased, with the gap between it and its nearest competitor widening significantly over the past year. According to ZenithOptimedia’s new report Top Thirty Global Media Owners 2015, Google is now 136% bigger than the second-largest media owner Disney, up from 115% […]

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Google’s biggest pitch to its advertisers !

May 4, 2015 7:08 pm0 comments
Google’s biggest pitch to its advertisers !

Google’s online video arm YouTube organized the first ever Global Top Creators Summit and 4th edition of Brandcast in New York. This summit witnessed the presence of Creators and companies like John Green, Vice, Complex Media, Universal Studios, BuzzFeed etc. along with other stalwarts from the advertising world. And The […]

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Social Media logins : Facebook claims a lion’s share

April 27, 2015 5:28 pm0 comments
Social Media logins : Facebook claims a lion’s share

Is there anywhere Facebook doesn’t rule? According to recent data from Gigya, the social network expanded its share of social logins worldwide during Q1 2015, when it accounted for 63% of the total, reports eMarketer.com Google+ was the only other social network that “has maintained a sizable share of logins,” […]

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Dentsu Aegis Network acquires abaGada

April 20, 2015 1:22 pm0 comments
Dentsu Aegis Network acquires abaGada

Dentsu Aegis Network today announces the acquisition of abaGada Internet Ltd (abaGada) – a fast growing digital performance marketing agency in Israel. abaGada will become part of Dentsu Aegis Network and transition towards operating as iProspect – Dentsu Aegis Network’s global digital performance agency. The acquisition establishes iProspect’s network in […]

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Beware! Your website ranking on Google may be in danger

April 19, 2015 3:00 am0 comments
Beware! Your website ranking on Google may be in danger

Read this story carefully if you are a publisher.Make your website mobile friendly before April 21 as Google has announced new guidelines for website ranking. “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide […]

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EU charges Google with market abuse

April 15, 2015 3:09 pm0 comments
EU charges Google with market abuse

The European Union has filed a complaint against Google over its alleged anti-competitive behaviour. The Competition Commissioner said she had issued a statement of objection, stating that the firm’s promotion of its own shopping links amounted to an abuse of its dominance in search. Margrethe Vestager said Google had 10 […]

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Instagram to add more than 100 Million users in US by 2018: eMarketer

April 6, 2015 4:27 pm0 comments
Instagram to add more than 100 Million users in US by 2018: eMarketer

Instagram will boast more than 100 million US users by 2018, eMarketer estimates, and this year, the social network’s audience will rise by nearly 21% to 77.6 million users. Data released by Yesmail in March 2015 suggests there’s plenty of room for adoption among brands looking to reach this appealing […]

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Google to pocket half of Search Ad money in 2015

March 31, 2015 3:57 pm0 comments
Google to pocket half of Search Ad money in 2015

Digital ad spending worldwide will reach $170.85 billion in 2015, according to new estimates from eMarketer, and for the first time we’ve broken out global search ad spending figures. This year, search ads will account for $81.59 billion worldwide, an increase of 16.2% over 2014. By 2019, search ad spending […]

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SC directs search engines to block sex test ads

January 29, 2015 7:02 am0 comments
SC directs search engines to block sex test ads

The Supreme Court has directed search engines like Google India to strictly comply with the laws and block advertisements on sex determination. The court categorically said, if any advertisement existed on any search engine, they should be withdrawn. The court also directed the search engines to upload on their policy […]

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Pepperfry.com Launches First Television Commercial

September 29, 2014 7:27 am0 comments
Pepperfry.com Launches First Television Commercial

Pepperfry.com, India’s leading online Furniture and Home marketplace has begun an integrated brand campaign . It features a series of high impact Television Commercials supported by a 360 degree media mix consisting of Print, Digital, Outdoor, Radio, Social and On-Ground Activation. Through this campaign Pepperfry plans to enter millions of […]

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