Post Tagged with: "generate a conversion"

B2Bs ignoring Social Media , lead generation biggest challenge

April 22, 2013 5:40 pm0 comments
B2Bs ignoring Social Media , lead generation biggest challenge

When it comes to measuring leads, the greatest percentage (42%) of B2Bs used multichannel attribution, giving weight to various marketing channels that helped generate a conversion,  says a B toB Magazine survey . A notable one-third of B2B marketers did not actually bother tracking where their leads came from; if […]

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