Post Tagged with: "FSI"

Retailer Advertising boosts sales in 2014

March 18, 2015 3:57 am0 comments
Retailer Advertising boosts sales in 2014

Retailer participation in Free Standing Insert (FSI) coupon events and digital coupons distributed on retailer websites benefitted from double-digit increases in 2014 versus 2013, up 11.8 percent and 16.5 percent respectively. During this same period, retailer feature ad pages increased 4.2 percent while overall retailer advertising among Consumer Packaged Goods […]

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