Post Tagged with: "Forrester"

Willingness to pay for data high across age groups

January 31, 2013 5:39 pm0 comments
Willingness to pay for data high across age groups

Smartphones have managed to creep into pretty much every aspect of modern life—including driving. A Q3 2012 study from Forrester found that three-quarters of smartphone internet users went online via their phone while in the car, reports eMarketer. What are these smartphones tappers doing while driving? A June 2012 survey […]

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Generation Y likely of any age group to own smartphones, use apps

January 15, 2013 6:32 pm0 comments
Generation Y likely of any age group to own smartphones, use apps

According to May research from Forrester, younger consumers old enough to have a bit more cash on hand are leading the way on mobile. The research firm found that Generation Y, which it defined as consumers between the ages of 24 to 32, led the US in smartphone and mobile […]

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