Post Tagged with: "FBX"

Facebook to earn 70% revenue from Mobile advertisements in 2015

April 17, 2015 4:56 pm0 comments
Facebook to earn 70% revenue from Mobile advertisements in 2015

There’s been plenty of buzz that Facebook Exchange (FBX) is dying, and recent research by Kinetic Social found that clickthrough rates (CTRs) for Facebook’s Website Custom Audiences (WCA) were dominating those on FBX. In December 2014, the average CTR for US retargeted display ads run on WCA was 1.25%, vs. […]

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