Retailers boast the highest interaction rates among all Facebook posters, according to 2014 data from Adobe. The US industry average interaction rate, including comments, “likes,” shares and other ways of interacting with Facebook posts, was 4.3%, Adobe reported. That was 10.3% higher than the travel and hospitality industry, which came […]Read more ›
Post Tagged with: "Facebook ads"
Mobile ad spending on Facebook passed desktop in Q1 2014 to account for the lion’s share of ads on the social network—and growth doesn’t appear to be stopping any time soon. According to data from Nanigans, advertisers continued to shift their dollars from PCs to mobile devices last quarter. In […]Read more ›