Mumbai: Aegis Media’s experiential marketing agency - Carat Fresh Integrated is on the roll by facilitating yet another successful brand association between Mistair-a division of Siyaram Silk Mills and Viacom 18 Motion Pictures’ next Inkaar. As a part of the association Mistair launched a new range of corporate apparel collection [...]

WPP announces that its wholly owned operating company, GroupM, WPP’s global media investment management arm, has acquired a majority stake in PLAY Communication Pty Ltd (“PLAY”), a leading experiential marketing agency based in Sydney, Australia. Founded in 2002, PLAY offers activation, sponsorship, digital and branding services. The company employs around [...]