Post Tagged with: "eMarketer"

Display to surpass search advertising in 2015

February 18, 2014 5:47 pm0 comments
Display  to surpass search advertising in 2015

eMarketer estimates that this year, US spending on digital display ads will grow faster than any other format as companies in the digital display advertising ecosystem seek to further prove display a compelling storytelling medium for brands. Investments will hit $21.18 billion to claim 44.0% of all digital advertising—the second-largest […]

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Compelling video is critical to getting social shares: eMarketer

May 1, 2013 5:07 am0 comments
Compelling video is critical to getting social shares: eMarketer

While creating unique, compelling video is critical to getting social shares, there is also a bit of science behind the phenomenon. Unruly Media looked at social video sharing during 2012 among the 200 most-shared brand videos and found that the first three days after an ad’s debut determined a lot […]

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Twitter may earn $308.9 million mobile ad revenue in 2013

March 29, 2013 5:11 am0 comments
Twitter may earn $308.9 million mobile ad revenue in 2013

eMarketer estimates Twitter will earn $308.9 million in mobile ad revenue in 2013—which is more than the company earned in total, from any ad type, in 2012, when it made $138.4 million from mobile ads. The bulk of Twitter’s ad revenue is expected to continue to come from the US—about […]

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Mobile fuels Digital Coupon User Growth

January 31, 2013 4:45 pm0 comments
Mobile fuels Digital Coupon User Growth

As consumers increasingly turn to their smartphones, tablets and PCs to shop online, they are using digital coupons to find new ways to stretch their dollars. The US recession helped boost the popularity of digital coupons in recent years. Yet even as the economy recuperates, digital couponing remains a widespread […]

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Google’s Travel Content Revamps Marketer Landscape: eMarketer

January 30, 2013 4:57 pm0 comments
Google’s Travel Content Revamps Marketer Landscape: eMarketer

Google’s stated mission is to “organize the world’s information and make it universally accessible and useful.” And recently it has extended that effort into the travel space, upending the online landscape for travel marketers, according to a new eMarketer report, “Travel Search Redefined: What Google’s Travel Content Means for Marketers.” […]

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Email marketing to get higher spending priority than social or search in 2013

January 28, 2013 2:22 pm0 comments
Email marketing to get higher spending priority than social or search in 2013

Slightly fewer than half of US business-to-business marketers plan to increase overall marketing budgets in 2013, according to a November survey conducted by BtoB Magazine. But an even larger number, 67.2%, will up digital investment, according to the survey, reports eMarketer. Web development was the most widely shared digital priority: […]

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Mobile readership offers new circulation revenue sources: eMarketer

January 26, 2013 2:03 pm0 comments
Mobile readership offers new circulation revenue sources: eMarketer

Media businesses have already gone through a first wave of digital transition, and in the last few years, mobile has been the next frontier,reports eMarketer. Publishers have been tasked with deciding whether to offer their content on the smaller-screen devices—and how. This year will be a seminal one, marking the […]

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Facebook Shows Outsized Influence on Social TV

January 25, 2013 4:35 pm0 comments
Facebook Shows Outsized Influence on Social TV

For viewers who can’t wait to talk about the latest episode of their favorite TV show, social networks are not displacing the water cooler as much as providing a digital analogue, reports eMarketer. According to a September 2012 survey of US internet users conducted by Nielsen for the Cable & […]

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Half of Australians to use smartphones by 2013 end

January 21, 2013 3:35 pm0 comments
Half of Australians to use smartphones by 2013 end

Smart devices have quickly made inroads in the lives of internet users in Australia. eMarketer projects that smartphone penetration in the country will reach 54% of the population by the end of 2013. That is the second-highest smartphone penetration worldwide, behind only South Korea. Data from a September to October […]

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Almost half of Kids under 12 to go digital this year

January 18, 2013 6:48 am0 comments
Almost half of Kids under 12 to go digital this year

Today’s kids aren’t the first to come of age with the internet and digital devices. But they are the first to grow up in households where usage is a routine part of family life, according to a new eMarketer report, “Kids Online: Digital Natives in Digital Homes.” eMarketer estimates that […]

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