Post Tagged with: "eMarketer report"

Facebook’s New Focus Changes the Game for Brand Advertisers

June 20, 2014 6:47 am0 comments
Facebook’s New Focus Changes the Game for Brand Advertisers

Facebook’s recent focus on direct-response advertising is leaving fewer options for marketers with branding goals, according to a new eMarketer report, “Facebook Advertising: Next Steps for Brand Advertisers.” Not so long ago, the common belief was that Facebook—and social media in general—would be best suited for building awareness and engagement, […]

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Can Car Buying Ever Go Digital?

January 10, 2013 6:09 pm0 comments
Can Car Buying Ever Go Digital?

New-car sales virtually never take place online, despite growing interest among consumers and manufacturers, according to a new eMarketer report, “Automotive Ecommerce: Late to the Party, Industry Will Adapt.” Sales of new cars make up roughly 15.8% of all US retail activity, according to US census data. This figure is […]

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