Email benchmarking can be tough. Not only do different types of campaigns garner different response rates, variables from industry to daypart to day of week can have major effects on results. And so can the market you’re writing to. According to Q1 2015 data from Experian Marketing Services, email marketing […]Read more ›
Post Tagged with: "Email marketing"
Mobile is having among the biggest influences on email marketing. In July 2012, 46% of UK mobile users surveyed said they sent and received emails on a mobile device at least a few times per week, according to a poll by TIME Magazine and Qualcomm. And predictably, the proportion of […]Read more ›
Engaging customers through content and other outreach techniques is getting increased attention from marketers in India. According to an Octane Research report, “Spark the Surge: India e-Marketing Outlook 2013,” social media and email topped the list for increased digital spending by marketers in the country. Sixty-five percent expected to up […]Read more ›
Slightly fewer than half of US business-to-business marketers plan to increase overall marketing budgets in 2013, according to a November survey conducted by BtoB Magazine. But an even larger number, 67.2%, will up digital investment, according to the survey, reports eMarketer. Web development was the most widely shared digital priority: […]Read more ›