Post Tagged with: "Email marketing"

India lags behind New Zealand in Email Marketing

August 31, 2015 3:03 pm0 comments
India lags behind New Zealand in Email Marketing

Email benchmarking can be tough. Not only do different types of campaigns garner different response rates, variables from industry to daypart to day of week can have major effects on results. And so can the market you’re writing to. According to Q1 2015 data from Experian Marketing Services, email marketing […]

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Mobile influencing email marketing in a big way

April 20, 2013 4:45 am0 comments
Mobile influencing email marketing in a big way

Mobile is having among the biggest influences on email marketing. In July 2012, 46% of UK mobile users surveyed said they sent and received emails on a mobile device at least a few times per week, according to a poll by TIME Magazine and Qualcomm. And predictably, the proportion of […]

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Brand awareness , customer retention gathers steam in India

February 4, 2013 5:46 pm0 comments
Brand awareness , customer retention gathers steam in India

Engaging customers through content and other outreach techniques is getting increased attention from marketers in India. According to an Octane Research report, “Spark the Surge: India e-Marketing Outlook 2013,” social media and email topped the list for increased digital spending by marketers in the country. Sixty-five percent expected to up […]

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Email marketing to get higher spending priority than social or search in 2013

January 28, 2013 2:22 pm0 comments
Email marketing to get higher spending priority than social or search in 2013

Slightly fewer than half of US business-to-business marketers plan to increase overall marketing budgets in 2013, according to a November survey conducted by BtoB Magazine. But an even larger number, 67.2%, will up digital investment, according to the survey, reports eMarketer. Web development was the most widely shared digital priority: […]

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