Post Tagged with: "DMA"

Data-Driven Marketing Spending Still Climbing

July 23, 2014 4:33 am0 comments
Data-Driven Marketing Spending Still Climbing

Marketers continued to put more dollars toward data-driven marketing in Q1 2014, according to research released earlier this month by Direct Marketing Association (DMA) and Winterberry Group. More than 40% of US marketing professionals said they increased spending on data-driven marketing in the first quarter of this year, compared with […]

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