According to research released in February 2015 by Pitch Madison, the internet will account for just under 13 percent of the average paid media ad budget in India this year, up from 10.7 percent in 2014, reports eMarketer.com That includes only search and display advertising, and does not include non […]

eMarketer estimates that this year, US spending on digital display ads will grow faster than any other format as companies in the digital display advertising ecosystem seek to further prove display a compelling storytelling medium for brands. Investments will hit $21.18 billion to claim 44.0% of all digital advertising—the second-largest […]

Facebook’s mobile push in 2012 was considerable—from both a user and advertiser perspective—after initial weakness on the devices led to doubts about the social giant’s strength. But Facebook’s turnaround has been fast, and the concerted effort, one year in, has already made a notable impact on the way the social […]