Post Tagged with: "Dimaag ki Batti Jala de"

Mentos’s new campaign evolves from a common man’s life

March 4, 2013 4:51 pm0 comments
Mentos’s new campaign evolves from a common man’s life

New Delhi : Mentos has been using the ‘evolution’ formula for brand positioning eversince the brand was launched in India. “Batti Jalao”, the latest campaign by Mentos, is based on the insight that people have a natural fascination for puzzles & mysteries. The campaign uses a riddle with a twist […]

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