Post Tagged with: "digital media"

Percept restructures Marcom Business, creates Percept One

July 21, 2014 5:43 pm0 comments
Percept restructures Marcom Business, creates Percept One

Percept has restructured and consolidated the manifold Marketing Communications Services into a single business entity effective July 2014. Previously, the Marketing Communications Services business of Percept spanned three separate verticals, namely Creative Services, Media Services and Other Marcom Services. The Creative Services vertical encompassed Advertising, Brand Marketing Consultancy & Communications, […]

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India’s Digital ad spend reaches seven percent

April 14, 2014 5:31 pm0 comments
India’s Digital ad spend reaches seven percent

India’s low ad-spend-to-GDP ratio makes it one of the most promising ad markets globally, says IIFL’s Institutional Equities. In  a Media sector report titled “India: Ad-vert > Ad-word – Digital yet to come of age,” IIFL states that digital media is eating ad space with the other traditional forms of […]

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Maxus names Lori Greene to new role of content director

February 12, 2014 5:50 am0 comments
Maxus names Lori Greene to new role of content director

Lori Greene, a multi-platform content creator with extensive experience in both traditional and digital media formats, has been named Content Director for Maxus North America, a new position for the award-winning GroupM global media agency. The announcement was made by Mark Egan, Chief Strategy Officer of Maxus North America, who […]

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India’s first conference on Digital media for Pharma Marketers

November 22, 2013 6:14 pm0 comments

Mumbai: ‘DigiSights 2013’, a first of its kind conference on Digital media for Pharmaceuticals and Healthcare Marketers in India was organized in Mumbai . MediaMedic Communications Pvt. Ltd., the India partners of Global Health PR Network, organized DigiSights 2013; which brought together a diverse group of professionals for a whole […]

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Mobile, Social Media lead the digital media shift from traditional media

February 20, 2013 6:03 am0 comments
Mobile, Social Media lead the digital media shift from traditional media

As marketers deal with an increasingly fractured media landscape, they will continue to shift their focus away from traditional media to digital channels, according to a poll of US marketing professionals conducted by Inavero for staffing firm Aquent and the American Marketing Association (AMA). Traditional mass media once offered marketers […]

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PMMAO 2013 pegs Ad spend growth at 7.4%

February 11, 2013 1:28 pm0 comments
PMMAO 2013 pegs Ad spend growth at 7.4%

New Delhi : The Pitch Madison Media Advertising Outlook 2013 was unveiled on a weekend when the whole industry was eagerly looking at what holds in future for media and advertising domain. The numbers did not augur well for 2012 on the back of a slow economic year. The year […]

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Brandlogist wins marketing mandate for officeyes.com

January 28, 2013 1:41 pm0 comments
Brandlogist wins marketing mandate for officeyes.com

Brandlogist ,the Brand Consultancy services provider specializing in digital media has won the marketing mandate for officeyes.com which sells Office Stationery and Office Supplies.Office Yes is a rocket internet backed venture. The scope involves marketing Office Yes across communication channels & consulting them on brand strategy & direction.Brandlogist  plans to […]

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Digital media to be the hottest vertical in 2013 : MSLGroup India report

January 17, 2013 3:58 pm0 comments
Digital media to be the hottest vertical in 2013 : MSLGroup India report

New Delhi: MSLGroup India, Publicis Groupe’s flagship strategic communications and engagement company and the largest public relations and social media network in India, today announced the launch of its latest executive report, ‘Public Relations in India: Inside the Industry’s Mind and the 2013 Outlook’. A year ago, MSLGroup India released […]

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Growth in digital to remain in double digits through 2015:eMarketer

January 9, 2013 6:03 pm0 comments
Growth in digital to remain in double digits through 2015:eMarketer

Worldwide, digital ad spending passed the $100-billion mark for the first time last year, according to new eMarketer estimates, and will increase by a further 15.1% in 2013 to $118.4 billion. That will put worldwide digital ad spending levels—including online and mobile advertising spending, other than messaging-based formats—at 21.7% of […]

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