Post Tagged with: "digital marketing"

NDTV Ethnic appoints Paroma Sen as Head,Marketing

May 12, 2015 4:58 pm0 comments
NDTV Ethnic appoints Paroma Sen as Head,Marketing

NDTV Ethnic has announced the appointment of Paroma Sen as the Head of Marketing. Paroma comes with over 13 years of experience in product/brand marketing and digital marketing, having spent 12 years in the US. As the Head Marketing at Indianroots.com, Paroma will strategize and conceptualize innovatively to cater to […]

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How Tags boost digital Marketing

March 17, 2015 5:13 pm0 comments
How Tags boost digital Marketing

Time- and money-saving are constantly top of mind for marketers, and tag management can help improve both, according to January 2015 polling by Econsultancy in association with Tealium, a tag management system provider, reports eMarketer.com Among digital marketers in North America who had implemented a tag management service—which enables the […]

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Genesis Burson-Marsteller and WordsWork Announce Strategic Partnership

July 31, 2013 3:41 am0 comments
Genesis Burson-Marsteller and WordsWork Announce Strategic Partnership

New Delhi: Genesis Burson-Marsteller (GBM), leader in integrated communications, specializing in public relations, public affairs, crisis communications and digital marketing, has  announced its strategic partnership with WordsWork, a young specialty communications advisory firm. Headquartered in New Delhi, WordsWork will now become one of the preferred partner’s in Genesis Burson-Marsteller’s integrated […]

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Ethinos Digital Marketing named social media partner for NASSCOM ILF

February 15, 2013 8:42 am0 comments
Ethinos Digital Marketing named social media partner for NASSCOM ILF

Ethinos Digital Marketing will be the social media partner for the NASSCOM India Leadership Forum 2013. NASSCOM ILF will be held in Mumbai from February 13-15 2013. Ethinos’ role will include managing and monitoring NASSCOM ILF’s social presence during the event, etc. Mumbai, India, February 13, 2013 Ethinos Digital Marketing […]

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STAR Plus to do a worldwide web premiere for SaraswatiChandra

February 13, 2013 5:28 am0 comments
STAR Plus to do a worldwide web premiere for SaraswatiChandra

Sanjay Leela Bhansali’ TV Debut Saraswatichandra is all set to scorch the TV screens on 25th Feb at 7:30 pm on Star Plus,every Mon -Friday. Saraswatichandra is a modern day adaptation of the book by the same name – a beautiful love story between Saraswatichandra and Kumud.  Since Romance lies […]

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McDonald’s celebrates bringing people together in new campaign

February 1, 2013 1:44 pm0 comments
McDonald’s celebrates bringing people together in new campaign

New Delhi: McDonald’s on Friday launched the next part of their Favourites brand campaign with a TV ad airing in both 60 second and 40 second formats. Created by Leo Burnett, the ad tells the story of a single Mum who makes the tough decision of asking her boyfriend, Dave, […]

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Mobile readership offers new circulation revenue sources: eMarketer

January 26, 2013 2:03 pm0 comments
Mobile readership offers new circulation revenue sources: eMarketer

Media businesses have already gone through a first wave of digital transition, and in the last few years, mobile has been the next frontier,reports eMarketer. Publishers have been tasked with deciding whether to offer their content on the smaller-screen devices—and how. This year will be a seminal one, marking the […]

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Sixtyth Cannes Lions opens for entries

January 25, 2013 4:08 pm0 comments
Sixtyth Cannes Lions opens for entries

New Delhi:The Cannes Lions International Festival of Creativity will accept entries into all 16 categories: Branded Content & Entertainment Lions, Creative Effectiveness Lions, Cyber Lions, Design Lions, Direct Lions, Film Craft Lions, Film Lions, Press Lions, Media Lions, Mobile Lions, Outdoor Lions, Promo & Activation Lions, PR Lions, Radio Lions, […]

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Percept wins the prestigious Dalmia Cement’s account

January 23, 2013 10:52 am0 comments
Percept wins the prestigious Dalmia Cement’s account

Percept wins the mandate for managing the mega launch event of Dalmia Cement’s formal arrival in  North East. Dalmia Cement’s acquisition of Calcon and Adhunik Cement in North East India was a landmark event in the history of Dalmia Cement since it made the brand the largest player in the […]

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ET NOW announces hundred percent increase in advertising rates

January 22, 2013 7:05 pm1 comment
ET NOW announces hundred percent increase in advertising rates

Mumbai: ET NOW ,Business News Channel brand of Times Television,has announced an increase in its advertising rates by 100% owing to its consistent performance over the years. ET NOW is steadily increasing its market share and currently dominates the market. This week ET NOW garnered 60% market share(Source: TAM, CS […]

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