Post Tagged with: "digital channels"

Half of Indian retail apparel consumers buy online:PWC Study

January 30, 2014 3:45 pm0 comments
Half of Indian retail apparel consumers buy online:PWC Study

New Delhi:In India nearly 50% of retail apparel consumers buy online to get better deals and variety, proving that digital channels are now an integral part of the shopping experience for customers. Bollywood continues to be the fashion standard with nearly 40% consumers looking to famous celebrities for purchase decisions. […]

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