Digital advertising accounts for more than one-third of total ad spending in Canada, eMarketer estimates, at CA$4.58 billion ($4.15 billion) annually. But despite spending all this cash, marketers vary a great deal in how they rate the effectiveness of key digital ad formats and channels, according to a new eMarketer […]Read more ›
Post Tagged with: "Digital advertising"
The New York Times Company has announced adjusted diluted earnings per share from continuing operations of $.11 in the first quarter of 2015 compared with $.07 in the first quarter of 2014. There was a first-quarter 2015 diluted loss per share from continuing operations of $.09 compared with diluted earnings […]Read more ›
Just like in 2012 and 2013, the region will boast the second-biggest share of digital ad spending worldwide, trailing only North America, at 29.3% vs. 38.8%. Though we expect this trend to continue through our forecast period, Asia-Pacific will actually lose share in the coming years as North America widens […]Read more ›
Bangalore: Jivox, provider of the leading multi-screen interactive advertising platform, announced that Rick Kleczkowski, a digital advertising veteran and former DoubleClick Executive (a subsidiary of Google), has joined the company as its Chief Operating Officer. Kleczkowski, who would be based in the US, will be responsible for managing and expanding […]Read more ›
For 2013, marketers are expecting to increase overall marketing budgets by an average of 6%, Gartner found. Although a range of sectors will be increasing advertising spending, increases are expected to be largest in media and retail, and smallest in “high-tech” and manufacturing industries. eMarketer estimated in December 2012 that […]Read more ›
Reston: comScore, Inc.has released the 2013 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current digital marketplace and what these trends mean for the year ahead. “2013 is poised to […]Read more ›
Small and medium-sized businesses (SMBs) are showing increased enthusiasm for local advertising, with its ability to target a specific consumer, in the region or around the corner. Digital advertising offers among the newest and most effective local targeting, and SMBs plan to invest heavily in the channel in 2013, resulting […]Read more ›