Post Tagged with: "Cost-per-click"

Retailers getting High-Value Clicks from Facebook Newsfeed Ads

February 12, 2013 5:18 am0 comments
Retailers getting High-Value Clicks from Facebook Newsfeed Ads

For retailers paying for ad placements on Facebook, there are two questions: Do they actually get consumers to click? And convert? Nanigans, a Facebook advertising-software company, studied more than 975 million Facebook ad impressions served to US consumers who would generate more revenues than they cost to acquire, reports eMarketer. […]

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Mobile display advertising demonstrates high user engagement

January 22, 2013 5:37 pm0 comments
Mobile display advertising demonstrates high user engagement

Facebook’s mobile push in 2012 was considerable—from both a user and advertiser perspective—after initial weakness on the devices led to doubts about the social giant’s strength. But Facebook’s turnaround has been fast, and the concerted effort, one year in, has already made a notable impact on the way the social […]

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