Post Tagged with: "content categorization"

comScore Acquires analytics firm Proximic

May 6, 2015 5:02 am0 comments
comScore Acquires analytics firm Proximic

comScore (NASDAQ: SCOR) has announced that it has acquired Proximic, a Menlo Park, CA-based analytics company that offers solutions focused on bringing transparency to digital advertising  for both buyers and sellers. Technology used in Proximic’s pre-bid solutions will power enhancements to brand safety and content categorization capabilities across comScore’s products, […]

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