Post Tagged with: "consumers"

Consumers respond to Facebook’s aggressive push into mobile in 2012

January 14, 2013 4:56 pm0 comments
Consumers respond to Facebook’s aggressive push into mobile in 2012

Which web and mobile properties found the largest audiences in 2012? According to Nielsen, Americans on the web were most inclined to search, socialize, shop, browse or, of course, look things up on Wikipedia. The two US sites that averaged the greatest number of monthly unique visitors were web giants […]

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Leagas Delaney wins Cinco Jotas and Sánchez Romero Carvajal Jabugo account

January 8, 2013 3:25 pm0 comments
Leagas Delaney wins Cinco Jotas and Sánchez Romero Carvajal Jabugo account

Leagas Delaney has won the advertising account for Cinco Jotas, also known as 5J, and Sánchez Romero Carvajal Jabugo – leading Iberian ham brands owned by Spanish food group Osborne. The agency will develop new strategy and positioning for the brands that builds on their reputation and heritage, deepening emotional […]

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China’s second to fourth tier cities hold key to the World’s economy :Ogilvy & Mather

January 7, 2013 1:50 pm0 comments
China’s second to fourth tier cities hold key to the World’s economy :Ogilvy & Mather

“China Beyond – Change & Continuity” book finds that branding strategies need to be based on emergent consumer confidence, their voracious appetite for change and new forms of consumption behavior driven by digital technology and e-commerce to profit from opportunity amongst small town consumers Shanghai: With 200 million households belonging […]

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