Which web and mobile properties found the largest audiences in 2012? According to Nielsen, Americans on the web were most inclined to search, socialize, shop, browse or, of course, look things up on Wikipedia. The two US sites that averaged the greatest number of monthly unique visitors were web giants […]Read more ›
Post Tagged with: "consumers"
Leagas Delaney has won the advertising account for Cinco Jotas, also known as 5J, and Sánchez Romero Carvajal Jabugo – leading Iberian ham brands owned by Spanish food group Osborne. The agency will develop new strategy and positioning for the brands that builds on their reputation and heritage, deepening emotional […]Read more ›
“China Beyond – Change & Continuity” book finds that branding strategies need to be based on emergent consumer confidence, their voracious appetite for change and new forms of consumption behavior driven by digital technology and e-commerce to profit from opportunity amongst small town consumers Shanghai: With 200 million households belonging […]Read more ›