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GroupM acquires majority stake in PLAY Communication

January 3, 2013 6:27 pm0 comments
GroupM acquires majority stake in PLAY Communication

WPP announces that its wholly owned operating company, GroupM, WPP’s global media investment management arm, has acquired a majority stake in PLAY Communication Pty Ltd (“PLAY”), a leading experiential marketing agency based in Sydney, Australia. Founded in 2002, PLAY offers activation, sponsorship, digital and branding services. The company employs around […]

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