Post Tagged with: "brands"

Facebook’s mobile ad revenues to maintain impressive growth

July 25, 2014 7:09 am0 comments
Facebook’s mobile ad revenues to maintain impressive growth

It’s no secret that consumers—sick of being bombarded by ads—now expect advertisers to serve up personalized and tailored content. Last year, in response to such demands, Facebook introduced Unpublished Page Posts, which allow brands and companies on the social network to share messages with a select audience, as opposed to […]

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Hakuhodo Percept gets Bhaskar Ghosh on board as Director

March 19, 2014 4:20 pm0 comments
Hakuhodo Percept gets Bhaskar Ghosh on board as Director

Bhaskar Ghosh joins the senior leadership team at the Delhi head quartered Hakuhodo Percept, as National Client Services Director.  The former Branch Head of Rediffusion- Delhi, brings with him a wealth of experience gained over 20 years, creating new conversations for brands such as Domino’s Pizza, Coca Cola, Spice Jet, […]

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Social networks facilitating brand discovery

November 13, 2013 4:45 pm0 comments
Social networks facilitating brand discovery

Social networks facilitate brand discovery, research and connection .Although social media users’ top methods of discovering, researching and keeping in touch with brands vary, they rely heavily on social networks throughout the entire customer life process, according to a September 2013 study by Wildfire. Investments in the social advertising space […]

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Agencies, brands must retool their approach for real-time age:eMarketer

May 8, 2013 2:17 am0 comments
Agencies, brands must retool their approach for real-time age:eMarketer

The vast majority of advertising creative is generated the same way it has been for decades: first a strict creative brief, followed by several rounds of presentations and approvals before the piece finally sees the light of day. Not only is this true in traditional media, but also online and […]

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RBNL launches new Bhojpuri Channel for Bihar and Jharkhand

January 13, 2013 10:45 am0 comments
RBNL launches new Bhojpuri Channel for Bihar and Jharkhand

Mumbai: After successfully establishing itself as a strong regional player in Central India with its channels BIG MAGIC and BIG RTL Thrill, Reliance Broadcast Network extends the BIG MAGIC lineage to strengthen its foothold in the regional markets with its new Bhojpuri Channel BIG MAGIC Bihar and Jharkhand. The Channel […]

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Leagas Delaney wins Cinco Jotas and Sánchez Romero Carvajal Jabugo account

January 8, 2013 3:25 pm0 comments
Leagas Delaney wins Cinco Jotas and Sánchez Romero Carvajal Jabugo account

Leagas Delaney has won the advertising account for Cinco Jotas, also known as 5J, and Sánchez Romero Carvajal Jabugo – leading Iberian ham brands owned by Spanish food group Osborne. The agency will develop new strategy and positioning for the brands that builds on their reputation and heritage, deepening emotional […]

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Australia’s leading brands losing their credibility

March 29, 2012 1:01 am0 comments

Australia’s leading brands are losing their credibility with consumers with one in five plainly heading the wrong way, according to the latest Brand Asset Valuator (BAV) report. BAV is the world’s largest database of brands. The 2011/12 study, conducted by Brand Asset Consulting late last year, surveyed 5000 Australian consumers […]

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