It’s no secret that consumers—sick of being bombarded by ads—now expect advertisers to serve up personalized and tailored content. Last year, in response to such demands, Facebook introduced Unpublished Page Posts, which allow brands and companies on the social network to share messages with a select audience, as opposed to […]Read more ›
Post Tagged with: "brands"
Bhaskar Ghosh joins the senior leadership team at the Delhi head quartered Hakuhodo Percept, as National Client Services Director. The former Branch Head of Rediffusion- Delhi, brings with him a wealth of experience gained over 20 years, creating new conversations for brands such as Domino’s Pizza, Coca Cola, Spice Jet, […]Read more ›
Social networks facilitate brand discovery, research and connection .Although social media users’ top methods of discovering, researching and keeping in touch with brands vary, they rely heavily on social networks throughout the entire customer life process, according to a September 2013 study by Wildfire. Investments in the social advertising space […]Read more ›
The vast majority of advertising creative is generated the same way it has been for decades: first a strict creative brief, followed by several rounds of presentations and approvals before the piece finally sees the light of day. Not only is this true in traditional media, but also online and […]Read more ›
Mumbai: After successfully establishing itself as a strong regional player in Central India with its channels BIG MAGIC and BIG RTL Thrill, Reliance Broadcast Network extends the BIG MAGIC lineage to strengthen its foothold in the regional markets with its new Bhojpuri Channel BIG MAGIC Bihar and Jharkhand. The Channel […]Read more ›
Leagas Delaney has won the advertising account for Cinco Jotas, also known as 5J, and Sánchez Romero Carvajal Jabugo – leading Iberian ham brands owned by Spanish food group Osborne. The agency will develop new strategy and positioning for the brands that builds on their reputation and heritage, deepening emotional […]Read more ›
Australia’s leading brands are losing their credibility with consumers with one in five plainly heading the wrong way, according to the latest Brand Asset Valuator (BAV) report. BAV is the world’s largest database of brands. The 2011/12 study, conducted by Brand Asset Consulting late last year, surveyed 5000 Australian consumers […]Read more ›