Post Tagged with: "branding goals"

Facebook’s New Focus Changes the Game for Brand Advertisers

June 20, 2014 6:47 am0 comments
Facebook’s New Focus Changes the Game for Brand Advertisers

Facebook’s recent focus on direct-response advertising is leaving fewer options for marketers with branding goals, according to a new eMarketer report, “Facebook Advertising: Next Steps for Brand Advertisers.” Not so long ago, the common belief was that Facebook—and social media in general—would be best suited for building awareness and engagement, […]

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