Post Tagged with: "branded pages"

Social advertisers prefer branded pages to promote brands

May 25, 2013 4:46 am0 comments
Social advertisers prefer branded pages to promote brands

Six in 10 social advertisers who either purchased ads or paid to promote content on social media properties rotated through multiple pieces of creative. A much smaller group—35%—were interested in targeting several niche audiences, a sign that advertisers may be writing off some of the potential benefits of ad targeting […]

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