Post Tagged with: "brand positioning"

BBC launches ‘Live the Story’ global marketing campaign

March 13, 2013 11:03 am0 comments
BBC  launches ‘Live the Story’ global marketing campaign

Mumbai: BBC on Wednesday announced the launch of  BBC World News and BBC.com  ‘Live the Story,’ brand positioning and major global marketing campaign. The activity will include television, press, online, radio, Out of Home and experiential media. The campaign will span consumer and trade media with particular focus on Germany, […]

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Mentos’s new campaign evolves from a common man’s life

March 4, 2013 4:51 pm0 comments
Mentos’s new campaign evolves from a common man’s life

New Delhi : Mentos has been using the ‘evolution’ formula for brand positioning eversince the brand was launched in India. “Batti Jalao”, the latest campaign by Mentos, is based on the insight that people have a natural fascination for puzzles & mysteries. The campaign uses a riddle with a twist […]

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