Mumbai: BBC on Wednesday announced the launch of BBC World News and BBC.com ‘Live the Story,’ brand positioning and major global marketing campaign. The activity will include television, press, online, radio, Out of Home and experiential media. The campaign will span consumer and trade media with particular focus on Germany, […]Read more ›
Post Tagged with: "brand positioning"
New Delhi : Mentos has been using the ‘evolution’ formula for brand positioning eversince the brand was launched in India. “Batti Jalao”, the latest campaign by Mentos, is based on the insight that people have a natural fascination for puzzles & mysteries. The campaign uses a riddle with a twist […]Read more ›